Cosmetic manufacturer: 7 ways to find new clients
Contract makers, labs, packaging manufacturers: most SMEs in the industry depend on a few large clients and word of mouth. Here are seven practical ways to widen your brand portfolio.
SUPPL COSMO is the 100% European B2B platform connecting cosmetic brands with European manufacturers (contract makers, labs, packaging, decoration) across the 27 EU countries, with zero commission.
1. Be found on Google by brands
Brands search for “private label cosmetics manufacturer”, “airless bottle supplier” or “cosmetic manufacturer Italy”. Your website must contain these words, in several languages, with one page per expertise.
2. Publish capabilities, MOQs and lead times
Buyers skip suppliers whose minimums and lead times they do not know. Showing them clearly filters requests and raises their quality.
3. Prospect on LinkedIn
Brand founders and buyers are active there. Share your work, innovations and trade show presence, and contact purchasing and product development managers directly.
4. Pick the right trade shows
Target the shows of your specialty and book meetings in advance. See our cosmetics trade show calendar.
5. List on a specialist B2B platform
A platform dedicated to cosmetics makes you visible to brands looking precisely for your trade. On SUPPL COSMO, listing is free and commission-free.
6. Show case studies and reviews
Examples of products made and brand reviews reassure far more than a list of capabilities.
7. Answer quote requests fast
Responsiveness is often decisive: a brand consulting several suppliers keeps those who answer quickly and precisely.
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Updated: October 2026