Start your cosmetic brand in 7 steps

Starting a cosmetic brand needs neither a factory nor a lab: most brands rely on private label manufacturers. Here are the seven steps, from idea to the European market.

SUPPL COSMO is the 100% European B2B platform connecting cosmetic brands with European manufacturers (contract makers, labs, packaging, decoration) across the 27 EU countries, with zero commission.

Define your product and brief

1. Choose your target, positioning (natural, premium, professional) and first products. 2. Write a brief: product type, texture, actives, claims, capacity, target certifications, target retail price.

Find a private label manufacturer

3. Choose between a customised existing formula (faster, lower MOQ) and a bespoke formula (more distinctive). Compare several quotes: on SUPPL COSMO, our buying team introduces suitable makers, for free.

Choose your packaging

4. Bottle, closure, label and box: check container–formula compatibility and plan lead times, often longer than manufacturing.

Regulation: PIF, responsible person, CPNP

5. In the European Union, Regulation (EC) No 1223/2009 requires a responsible person, a product information file (PIF) with safety assessment, compliant labelling and a CPNP notification before placing on the market.

Budget and minimum order quantities

6. Plan for development (formula, testing), first production, packaging, regulation and marketing. MOQs range from a few hundred to several thousand units per SKU. 7. Launch a short first run, gather feedback, then scale up.

Frequently asked questions

How do I find a manufacturer on SUPPL COSMO?

Describe your product: type, volumes, lead times, required certifications. Our buying team selects the European makers whose trade matches and you receive comparable quotes. You then deal with them directly.

Is the service free for brands?

Yes. SUPPL COSMO is free for professionals and takes no commission. Transactions made through the platform are secured and insured.

Are manufacturers verified?

Every manufacturer published in the catalogue has submitted a file reviewed by our team (activity, production sites, certifications). Companies listed in our database are invited progressively and only published with their consent.

Can I order small quantities?

Yes, depending on the maker: some accept small runs suited to launching brands. State your volumes in your request: only compatible makers will answer.

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Updated: October 2026